Welcome to another exciting episode of the People of Packaging Podcast! Adam Peek sits down with Kevin Selvy, Founder and CEO of Bôm Dia, to unpack the wild, 3.5-year journey of bringing Brazilian sparkling wine to North America in both screen-printed bottles and portable cans.
Bom Dia’s packaging design is almost as good as the sparkling wine!
Key Takeaways & Highlights
* From Finance to Fermentation: How Kevin transitioned from stock trading in Europe to brewing, winemaking, and mastering beverage packaging.
* The “Two Hardest Things”: Why carbonation and cardboard are hands-down the toughest hurdles in the industry.
* Cracking the Brazilian Bubble: Brazil is a top 10 sparkling wine producer globally, yet Bôm Dia became the very first canned wine exported out of the country.
* Bottles vs. Cans Science: How Kevin re-engineered the fermentation process so the wine tastes identical whether popped from a glass bottle or cracked open from a slim can.
* Ditching Paper Labels: Why Bôm Dia opted for direct screen-printed glass to avoid peeling, bubbling, and label headaches during humid ocean freight transit.
* Mid-Ocean Curveballs: What it was like getting hit with a surprise 50% import tariff while shipment containers were literally floating on the water in month two of business.
* Creative Details That Pop: From jaguar wire cages on the corks to custom-shaped barcodes inspired by a cider can from an African road trip, proving even UPCs can be creative.
Connect with Bôm Dia
* Website: bomdiabubbles.com
Connect with Adam Peek
* LinkedIn: www.linkedin.com/in/adampeek
* TikTok: @thelabelking
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