People of Packaging Podcast
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359 - The most interesting way AI is disrupting packaging design with Andy Kurtts from Buttermilk Creative

Dela

So normally, I would have AI create some show notes for me and just copy and paste, however this particular episode needs a special human touch. Which is ironic because myself and Andy Kurtts talk a lot about AI on this episode

Spoiler alert to the episode, the most interesting component today is around the topic of agentic shoppers and designing the product packaging graphics to catch the eyes of the agents to recommend products

I, personally, had never though about this idea before and was stoked when Andy brought it to my attention! Roughly 18 minutes into the episode we do a live demo using Gemini

If you work for a brand and aren’t really thinking about his, I highly recommend hitting up Andy at Buttermilk Creative on LinkedIn. He’s all over this topic and can help guide you through the madness and stay up to date.

Between these agentic shoppers and the new GS1 Sunrise 2027 barcode change, packaging design is undergoing a massive shift. Don’t get left behind like Kirk Cameron (that’s a deep cut of a joke).

Check out what he’s built at www.readmypack.ai or send him a DM on LinkedIn to get going!

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