Sports pools have long been a company-wide camaraderie-builder. Whether it's squares, brackets, or simple head-to-head match-ups, your staff loves a low-stakes distraction. What if you could turn that interdepartmental activity into a client-facing engagement tool?
Chris Briggs, founder and CEO of Touchpoint Games (TPG), helps distributors and manufacturers do just that. Jason caught up with Chris to learn how companies can use gamification to run sports pools that boost brand awareness, strengthen customer relationships, and drive sales.
Distribution Talk is produced by The Distribution Team, a consulting services firm dedicated to helping wholesale distribution clients remove barriers to profitability, generate wealth, and achieve personal goals.
Special thanks to our sponsors for this episode: Moblico, helping businesses do more business on mobile devices; and INxSQL Distribution Software, an integrated distribution ERP software designed for the wholesale and distribution industry.
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