In this episode, Jeff Gross sits down with serial entrepreneur Josh Luber,
co-founder of StockX and Fanatics Collectibles and the only guest bold enough to
open a live box break on the show. Returning for his second appearance after
Episode 99, Josh traces a once-in-a-generation run: taking StockX from zero to a
billion dollars in three years, then building Fanatics Collectibles from zero to a $10
billion valuation in a single year as, briefly, the company's only employee. He
breaks down the Chase Economy thesis that ties sneakers, trading cards, and toys
together, contrasts founding alongside moguls Dan Gilbert and Michael Rubin, and
explains why control over all else is his number one rule for entrepreneurs. Josh
also opens up his newest collectible venture, Ghostwrite, ripping a USMNT World
Cup box live and revealing the Caitlin Clark one-of-one and the $44,000 Ohtani
Fire Crown. The conversation closes on the business Jeff and Josh are building
together, Alligator Blood, the Facebook for poker backed by a steering committee
of the game's biggest names, and why the ultimate goal is to become the catalyst
that finally brings poker home.
Chapters
• 00:00 - Intro: A Repeat Guest, Live in Miami, and the Business They're Building
Together
• 02:19 - StockX to Fanatics Collectibles: Zero to $1B, Zero to $10B, and the
Chase Economy
• 04:07 - Dan Gilbert vs. Michael Rubin: Luck, Timing, and Why Control Beats
Everything
• 06:51 - Poker as a Business School: GTO vs. Feel, the White Paper, and
Legalizing the Game
• 16:08 - Working From the Felt: Writing Every StockX Email at the Greektown
Poker Room
• 20:36 - Inside Ghostwrite: Collectible Toys, Rare Parallels, and the $44K
Ohtani Fire Crown
• 23:04 - The Caitlin Clark Holy Grail, AFA Grading, and a Live USMNT World
Cup Box Break
• 35:59 - Alligator Blood: Facebook for Poker, Fragmentation, and the Steering
Committee of Legends
• 54:35 - Legalization, The Lodge, the Waitlist Flip, and the Rounders Origin of
the Name
Links and Socials
• Josh Luber Instagram: https://instagram.com/joshluber
• Josh Luber X (Twitter): https://x.com/joshluber
• Ghostwrite: https://ghostwrite.com
• Ghostwrite Instagram: https://instagram.com/_ghostwrite_
• Alligator Blood: https://alligatorblood.com• Alligator Blood Instagram: https://instagram.com/_gatorblood
Jeff Gross:
• https://www.youtube.com/jeffgrosspoker
• https://www.youtube.com/jeffgrosspodcast
• https://twitch.tv/jeffgrosspoker
• https://instagram.com/jeffgrosspoker
• https://x.com/jeffgrosspoker
