Former FanDuel CMO and longtime brand leader Andrew Sneyd traces a path from Kraft and Budweiser to real-time personalization, billion-email campaigns, and AI voices for celebrity talent. His experience inside regulated categories and high-growth digital brands gives a rare look at how creative work, legal risk, and machine learning now live in the same room.
Press play to dive into where marketing is really heading and why it matters for anyone who cares about media, law, or technology, including:
How AI and big data quietly rewired marketing at FanDuel and Priceline
The real mechanics of personalization at scale in sports betting
Using sound, color, and characters to win “branded breakthrough” in crowded markets
The legal puzzle of state-regulated sportsbooks and federal prediction markets
Why connected TV and streaming ads are becoming ultra-personalized
How prediction markets can drift into dark ethical territory
Career lessons from building global brands starting in the Canadian market
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