Govcon Giants
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340 : Stop Raising Your Prices to Grow, and Scale by Charging Less Instead | Aaron Bare

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Aaron Bare breaks down how to scale a small business from one revenue level to the next without working any harder, and it starts with the model, not the hours. Bare has sold 12 companies and coached founders from venture-backed startups to Fortune 500 leadership, and he walks through the exact shift he ran with a client: cutting a package from 12,500 a month down to a 5,000 price point, then selling 20 times the volume with 10 times less effort through automation and a better process. He covers productizing your service for recurring revenue, adding a follow-on product to customers you already have, and using a free assessment to open a door that used to be closed. If you feel stuck at your current ceiling, this one hands you the math to break through it.

Host: Eric Coffie, GovCon Giants.

CHAPTERS
CHAPTERS
00:00 Why 2 to 5 million is not five times the work
01:36 Productize the service, add a follow-on
02:53 Repeatable, predictable, scalable
04:39 12 exits and the common thread
08:50 Sales as the superpower
11:42 Think in 10 years, not 10 weeks
16:39 Childhood, Subway, and small business
17:23 Make your ceiling your floor
19:44 Cut price, sell 20x with 10x less effort
23:09 A practical model shift with AI
26:41 The first mindset step from stuck
28:48 Afraid of success, not failure
33:22 Zero attachments, zero limitations
42:36 Eric's GovCon origin story
44:00 Advice for veteran-owned businesses
46:37 What AI changes for small business
51:38 Disrupt the system, think bigger

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