A restaurant isn’t just food. It’s an experience you can see, touch, and even taste.

In this episode of The Build, Rasheeda dives into the creative side of building a restaurant brand. From packaging to signage to merch, she shares how story, design, and sensory detail work together to shape the restaurant experience at Ramen by Ra.

Explore Season 2 of The Build Presented by Square

  • Listen to the full season here and get access to an exclusive TILIT and Square promo offer.
  • Learn more about this episode here

Connect with Square:

  • Instagram: https://www.instagram.com/square
  • LinkedIn: https://www.linkedin.com/company/joinsquare/
  • YouTube: https://www.youtube.com/square
  • Contact Sales: https://squareup.com/us/en/l/sales/contact


Connect with TILIT:

  • Instagram: https://www.instagram.com/tilitnyc/
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  • LinkedIn: https://www.linkedin.com/company/tilitnyc/


The Build is a podcast series presented by Square and TILIT in partnership with Heritage Radio Network, sharing the grit, vision, and growth behind restaurant entrepreneurship.



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