Ambition, pressure, and a splash of chaos — Rasheeda’s story of expanding Asa-Ramen is about more than broth and noodles.

In this episode of The Build: Ramen by Ra, Rasheeda shares her origin story and what drives her leap to expand into a bigger, bolder restaurant. From New York’s dining culture to the emotional risks of growth, she reflects on her vision, her roots, and the challenges that come with building a business that matters.

Explore Season 2 of The Build 

  • Learn more about this episode here
  • Listen to the full season here and get access to an exclusive TILIT and Square promo offer.

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The Build is a podcast series presented by Square, TILIT, and Heritage Radio Network, sharing the grit, vision, and growth behind restaurant entrepreneurship.

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