How can organizations turn scientific knowledge into meaningful innovation? And what does it take to move from a closed innovation model to one that embraces global collaboration?
In this episode of The Brand Called You (TBCY), host Frits Bussemaker speaks with Graham Cross, Senior Lecturer at Rotterdam School of Management, Erasmus University Rotterdam, and former Global Director of Innovation at Unilever.
Drawing on more than 30 years of experience at Unilever, Graham shares his journey from chemistry to innovation leadership. He explains how understanding customer needs, challenging organizational silos, and collaborating with external partners can transform the way businesses innovate.
The conversation also explores the challenges of organizational change, the value of learning from setbacks, and why practical experience is essential for future leaders.
Graham’s journey from chemistry to global innovation leadership.
Lessons from driving innovation at Unilever.
The transition from closed to open innovation.
Organizational change, collaboration, and leadership.
The role of suppliers and external partners in innovation.
Why practical experience matters more than theory alone.
Advice for young managers and aspiring innovators.
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