Chloe de Winter is the co-founder of Nala, a wildly better underwear brand that has gained a cult following for its comfortable and affordable bras and undies. Nala is dedicated to creating sustainable, stylish underwear that doesn't compromise on comfort or design. Using bio-based fabrics and ethical practices, the brand caters to all genders and sizes, empowering customers to feel confident, sexy, and supported daily. Before being the "bra lady," Chloe built a career as a physiotherapist and master Pilates instructor, founding the premium online platform, Go Chlo Pilates.
Mentioned in Conversation:
Creating vibrant, eco-friendly underwear for women and non-binary individuals
Supporting all genders and sizes by designing with inclusivity and diversity as core principles
Keeping sustainability as integral to the brand across packaging and materials
The challenges of balancing motherhood and business - everything she's still figuring out
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