In this episode, Jon LaClare sits down with Anderson Schoenrock, founder of Memory Ventures, whose entrepreneurial journey took him from investment banking at Lehman Brothers to nearly two decades of building, buying, and growing ecommerce businesses.
Anderson shares how a simple customer problem sparked his first business, Scan Digital, and how that company expanded into printing, Amazon sales, and third-party fulfillment. He explains why moving his business from California to Indiana improved its economics and how overlooked inventory and operational problems can eat away at profits even when sales are growing.
We also explore why centralizing marketing across multiple brands proved more difficult than expected, what Anderson learned from acquiring Crema Coffee Products, and why email marketing remains his top-performing channel for return on time and cost. You’ll discover how repeat purchases increase customer lifetime value—and how understanding that value can help you make smarter customer acquisition decisions.
In today’s episode of the Harvest Growth Podcast, we’ll cover:
• Why growing revenue alone isn’t enough to build a profitable ecommerce business
• How overstocking, stockouts, and fulfillment inefficiencies erode margins
• Lessons from expanding into Amazon and acquiring an ecommerce brand
• Why individual brands need dedicated marketing attention
• How email marketing drives repeat purchases and increases customer lifetime value
• Why capturing an email address matters when shoppers aren’t ready to buy
If you’re launching a product, scaling an ecommerce brand, or managing multiple businesses, this episode offers practical lessons for building a stronger foundation for growth. To learn more about Anderson Schoenrock and his portfolio of businesses, visit MemoryVentures.com. For ecommerce fulfillment support, visit VictoryLaneSolutions.com.
To be a guest on our next episode of the podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
