In this episode of the Harvest Growth Podcast, Jon LaClare sits down with Chris Bodnar, Managing Partner at Impact Advisors, to explain how eCommerce and consumer product business owners can prepare for a successful sale and maximize the value of everything they’ve built.
Chris explains why exit planning should begin two to three years before a potential transaction. From reducing the company’s dependence on its founder to evaluating inventory, intellectual property, licensing agreements, and succession plans, he reveals the factors that can make a business more attractive to prospective buyers.
The conversation also examines how the market has changed since the rise and decline of Amazon aggregators. Chris shares who is acquiring consumer brands today, why omnichannel revenue creates a stronger and more defensible business, and how buyers evaluate growth, profitability, margins, and future opportunities.
If you own an eCommerce or consumer product company—even if selling is still years away—this episode will help you start building a more valuable, transferable, and buyer-ready business today.
In today’s episode of the Harvest Growth Podcast, we cover:
- Why business owners should begin exit planning two to three years in advance
- How founder dependence can prevent a company from being sellable
- What buyers examine when evaluating a consumer product business
- Why inventory, intellectual property, leases, and licensing agreements matter
- What caused the Amazon aggregator boom—and why the model struggled
- Who is acquiring eCommerce and consumer product brands today
- Why omnichannel brands are generally more attractive to buyers
- How to balance revenue growth with sustainable profitability
- The importance of maintaining the founder’s influence and brand identity after a sale
- How early preparation can help maximize the value of your eventual exit
Want to connect with Chris?
Visit OfImpactAdvisors.com to learn more about Impact Advisors, explore previous transactions, or schedule a conversation with Chris.
Do you have a product or brand you’d like to launch or scale?
Visit HarvestGrowth.com to book a free consultation and learn how our team has helped generate more than $2 billion in product sales.
