Eric Jorgenson wrote The Book of Elon, built entirely from Elon Musk’s own words. Allison asks the question everyone argues about: is Elon the greatest entrepreneur who ever lived? Eric thinks so, with an asterisk. They get into risk, speed, fear, the “boss from hell” question, and why Eric believes 99.9% of organizations err on the side of too slow or too soft. They also cover Elon’s politics and critics, what people get wrong about him, and why Eric gives the book away for free.

Key takeaways

  • Eric’s biggest surprise was how much risk Elon takes. Elon rarely covers his downside and usually swings for the fences.
  • Eric reframes the “boss from hell” label as empathy at the level of the mission, not the individual.
  • Elon treats time as the one true currency. Moving a milestone up compounds for years.
  • Elon reads military history and biographies, not business books. Eric says he operates like a field general.
  • On fear, Elon says he feels it. He does it anyway if the mission is important enough.
  • Eric says the odds of Tesla and SpaceX succeeding were each under 10%. Together that’s about 1%, and Elon put in everything he had to save both.
  • Elon attacks the biggest problem first. He meets on it daily and cancels the meeting once it’s solved.
  • Go to the problem in person. Eric calls it “much easier to ignore somebody on the phone than in person.”
  • Politics has made Elon a lightning rod. Eric says it’s hard to find solid factual ground to stand on and invites people to look past the headline level.

Quotes

  • “If the mission is important enough, you feel the fear and you do it anyway.” (Eric, quoting Elon)
  • “SpaceX specializes in turning the impossible into the merely late.” (Eric, quoting Elon)
  • “It’s empathy at the level of the mission or the organization, not empathy at the level of the individual.” (Eric)
  • “I’m grateful to live in America through the age of Elon.” (Eric)

Mentioned in this episode

  • The Book of Elon by Eric Jorgenson: free digital copy at https://elonmuskbook.org
  • Eric’s site and podcast: ejorgenson.com

Connect: Eric on X at @ericjorgenson. 

Allison’s free call: https://www.allisonhare.com/freecall


 

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