Unofficial Partner Podcast
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UP562 The Bundle: Hydration Economics; Sky's ITV portfolio; Survive to Survive; DAZN, NRL and Bundesliga

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The Bundle with Yannick Ramcke of OneFootball and Murray Barnett of West26 Sport. 

Agenda:

1. The Commercialisation of the Hydration Break

2. Did the Ratings Success Change US Football Broadcasting?

3. Sky's £1.6bn ITV Takeover: The Return of the Full-Funnel Broadcaster

4. Is the Sports Doc Gold Rush Over?

5. DAZN's A$5.3bn NRL Bet 

Cross-cutting threads

  1. Reach vs revenue
  2. Commercial innovation is a ratchet
  3. Everyone's paying not to lose
  4. The access era is ending

The Unofficial Partner Scholarship - Applications Now Open for the Institute of Sports Humanities (ISH)

🎓 Five 50% scholarship places are available for Unofficial Partner applicants in the upcoming Strategic Sport Leadership MA cohort, in September.

The Unofficial Partner Scholarship is designed to support ambitious sport industry professionals.

  • Five (5) scholarships available to successful applicants
  • Amount: 50% off tuition fees for those starting September 2026
  • Eligibility: applicants must come through the Unofficial Partner network, and work in the sports industry
  • Application procedure: Candidates will automatically be considered for the scholarship on the basis of your application. No separate scholarship application is required. You must reference Unofficial Partner in your application

Please contact Emma Rota at emma.rota@sportshumanities.org to learn more and secure your place in the September cohort.

Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
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We publish two podcasts each week, on Tuesday and Friday

These are deep conversations with smart people from inside and outside sport. 

Our entire back catalogue of 500 sports business conversations are available free of charge here

Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify and every podcast app. 

If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.



Podden och tillhörande omslagsbild på den här sidan tillhör Unofficial Partner. Innehållet i podden är skapat av Unofficial Partner och inte av, eller tillsammans med, Poddtoppen.