UP561 Is your name on the list? The winners and losers in Two Circles' $174bn sports IP revenue league table

The Two Circles Sports IP Revenue League 2026 is full of numbers. The headline is that sports IP is worth $174billion. But the story is more interesting and nuanced than that. 

Richard went to the agency's offices in Holborn to hold the report up to the light. 

Joining him is Gareth Balch, CEO of Two Circles, and Charlie Dewhurst, Chief Commercial Officer of SailGP — the race sailing property founded by Larry Ellison of Oracle fame.

Who's in, who's out and why should you care?

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