Melynn Sight and her company nSight Marketing help associations win the battle for member attention, readership and engagement. It all begins with a compelling value proposition that conveys why the association matters.

She is the author of the book Breakthrough Value which helps associations understand what a value proposition is and the 7 critical steps to discovering and backing up their own unique value message.

What is the job of the value proposition?

How do you discover what your members think is important, what they need?

Once you have a compelling value proposition, what next?

Discover all this and more in this value-packed episode.

Learn more about Melynn and her book at https://breakthroughvalue.org

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