Eboni Wall is the VP of Global Strategy and Innovation for the Produce Marketing Association who leads innovation conversations inviting all staff to get out of their ruts and out of their own way.
Having an established innovation process encourages ideas from staff that will help membership and internal operations and culture. Part of that process is knowing that when you try new things, there will be failures -- and that is a great part of the innovation process. It's all about learning from those failures and adjusting based on what you've learned.
Eboni shares how PMA developed their strategy and built an innovation welcoming culture that has allowed them to achieve some big wins along the way.
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