Szymon Sekski is back again with another episode full of tips and tricks and today you’ll learn about the top 3 keys in order to improve PPC campaign performance.
Top 3 Tips To Improve PPC
Keyword Bleeders
Top of Search and Adjustment
Stimulating Your Impressions
3 Metrics/KPIs I use for my PPC
ACoS - Advertising Cost of Sales, is how much you spend on advertising per dollar of revenue you make.
TACoS - Total advertising cost of sale, measures the relationship between ad spend and total sales.
Ratio - How many of the sales coming from PPC and how many are coming from organic search or non-PPC sales.
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