What’s in a Name? – How to use naming and language to build your brand and business
Avsnitt

What’s in a Name? – How to use naming and language to build your brand and business

How does one craft the right name for a brand or business? Should one evolve and extend it over time? David Placek, Founder and President of Lexicon, boasts over 30 years’ experience in the naming business. Join David as he speaks with our Marketing Institute Leader, JP Kuehlwein, to answer these questions and describe how naming and language relates to other important branding elements, such as design, visual identity, and communications.

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