Brand Building and Communication in the Midst of the COVID-19 Crisis Part 5
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Brand Building and Communication in the Midst of the COVID-19 Crisis Part 5

How might COVID-19 impact where, what and why we buy - even long after it’s gone? JP Kuehlwein, The Conference Board Marketing Institute leader, speaks with Paco Underhill, Founder & CEO at Envirosell, as well as a guru when it comes to the shopping environment and its impact on our behaviors, to discuss this question.

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