#140 - Selling Out Buildings Without Putting them on the MLS w/ Crystal Chieregatti

Guest Crystal Chieregatti of Choose Boston Brokerage joins for a fiery rent control debate, including Marc's contrarian case that if Massachusetts must adopt rent control it should be strict and immediate rather than a slow creep that scares lenders and equity capital into fleeing to Florida. The heart of the episode is a masterclass in selling new construction during the build. Branding each project like a mini-business, a Domino's-style "pizza tracker" website to keep buyers engaged after P&S, seller-paid rate buy-downs, and using Zillow new construction plus Instagram to put units under agreement without ever touching the MLS.