The festive season is one of the biggest spending periods of the year, yet most salon owners go into it without a real marketing plan. Meanwhile, every retailer, restaurant and online business is chasing the same share of your clients’ festive spending, and they planned their campaigns months ago.
So the question every salon owner should be asking is: what’s my plan for the rest of this year, and will it make my salon more profitable?
I share five practical things you can put in place in the buildup to the Christmas money-making season. You’ll come away knowing how to generate extra revenue through gifting, retail and events without giving your profit away, and how to use December’s busy appointment book to fill the quieter months of January and February.
IN THIS EPISODE:
- How to build a simple festive marketing plan your team can deliver
- The discount maths that shows how a 20% Black Friday offer can wipe out your profit
- How to make gifting easy for clients who know nothing about hair products
- How a $50 haircut turned into $3,600 in gift card sales, and what made it work
EPISODE TIMESTAMPS
[00:00] Introduction
[00:27] Why marketing never stops, even when you think you’re not doing any
[01:17] The festive spending season and who you’re really competing against
[03:12] Too many ideas and no plan: why festive promotions fall over
[05:32] The Black Friday discount maths every salon owner needs to see
[07:24] Why the person buying the gift matters more than the receiver
[08:10] The fifty dollar haircut that turned into $3,600 in gift cards
[11:41] Turning a gift card into something that feels like a proper present
[13:47] Giving back at Christmas and why it matters to your community
[16:36] Retail bingo: a fun way to get your team recommending products
[21:11] Recap of the five ways to make the most of the festive season
[22:19] How to get more organised with your marketing all year round
RESOURCES MENTIONED IN THIS EPISODE:
🎓 Marketing Course and Coaching Program – A complete system to attract, convert and retain the right clients all year round – Find out more
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Until next time!
Antony
