In an age of influencer marketing — a strategy of showcasing your most loyal fans — popular queer dating app @Grindr defied the norm and did the opposite. They selected real users from the communities most discriminated against on their app and gave them a soapbox. Literally.
Join us as we talk with Matt Brooks, the Social Media Manager who worked on @Grindr’s Kindr campaign, about how their small, scrappy team created such an impactful campaign.
Follow along with the moments mentioned in the episode with these links:
Tune in to the full episode for more on the power of letting your users speak, what it means for a brand to take risks, and why video can be a brand’s best friend.
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