In this episode of The Cannabis Conversation, we sit down with Finn Age Hänsel, Founder and Managing Director of Sanity Group, one of Europe's most influential cannabis companies.
Finn shares the remarkable journey behind building Sanity Group into a leader in the European cannabis market, from raising some of the industry's largest investment rounds to navigating Germany's rapidly evolving medical cannabis landscape and ultimately securing a strategic investment from British American Tobacco (BAT) and a landmark acquisition by Organigram.
We discuss:
🌿 How Finn built his entrepreneurial skillset through consulting, startups, and venture-backed businesses 🌿 Why Sanity chose an asset-light strategy instead of building cultivation facilities 🌿 Lessons learned from the rise and collapse of the CBD market 🌿 The behind-the-scenes story of how BAT first approached Sanity Group 🌿 Why honesty helped Sanity stand out from other cannabis companies 🌿 The future of medical cannabis in Germany and across Europe 🌿 Cannabis M&A, investment trends, and industry consolidation 🌿 Why political engagement is critical for cannabis businesses 🌿 The role of research and data in shaping cannabis policy 🌿 The opportunities Finn sees in Germany, the UK, Switzerland, and beyond
Finn also shares his views on vertical integration, cannabis branding, patient growth, telemedicine, pilot projects, and what cannabis companies should be doing today to prepare for the next phase of industry growth.
Whether you're a cannabis operator, investor, entrepreneur, policymaker, or simply interested in the future of the European cannabis industry, this episode is packed with valuable insights from one of the sector's most influential leaders.
🔋 The Cannabis Conversation is powered by Lumino - Europe's leading HR and Recruitment Agency specialising in building high performance teams for the legal cannabis industry. They work in three main verticals: Commercial, Medical and Plant-Facing. From HR advisory and executive search services to hiring support for full-time placements, consultants, or contract staff, Lumino has helped hundreds of companies of all sizes in the industry scale sustainably through the right people.
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