I've never felt so unprepared in my life. I'm the type to want to be really good at things and today I desperately tried not to let myself down. The triathlon I did last September, I completed in 3hrs and 4minutes - a time I was thrilled with for a first triathlon. But the run this morning was different. Just this morning I went with a couple friends to do the Vancouver Sun Run.

In this episode I continue this story and show you exactly how you can use the key elements of a good story to guide your social media posts. So many people talk about nonprofit "storytelling" but never dive into it and apply it to social media.

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