I've been scammed more than once on SEO agencies in my work history. I don't mean they intentionally were seeking to give me nothing for my money - but you definitely need to be careful of people touting the insane benefits of SEO and how your nonprofit should jump on it.
This is the advice Google gives people - Don't try to game the system. Don't pay for backlinks, don't steal content or duplicate your own, create valuable, insightful content, the best stuff will surface as top search results in Google.
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