Great ventures often begin in the places you least expect them. In this episode, Paco Magsaysay, founder of Carmen's Best, shares how his journey from sales in the US to working in his family's cable business led him to an unlikely calling in dairy, shaping his approach to entrepreneurship, leadership, and building a business from scratch.
Explore how Paco turned surplus milk into a premium ice cream brand, tackling the challenges of building trust in a new category, scaling production, and creating a business rooted in resilience and hands-on grit.
00:01:07 – Meet Paco Magsaysay and the story behind Carmen’s Best
00:08:51 – Working in the US and learning the value of hard work
00:13:05 – Selling long-distance packages and discovering his strength in sales
00:18:19 – Understanding your audience and learning to listen
00:22:51 – Learning the ropes and earning the respect of his father’s employees
00:28:38 – Learning to make ice cream through YouTube
00:31:32 – The story behind the salted caramel flavor
00:36:35 – Why Paco initially resisted the dairy business
00:38:44 – Starting Carmen’s Best without a business plan
00:50:03 – Sticking to your strengths and hiring to complement your weaknesses
00:53:40 – Scaling through smart sales and partnerships
00:58:27 – The numbers that matter when running a growing business
01:02:14 – Having a North Star and chasing meaningful goals
01:07:43 – Why doing what you enjoy makes work easier
01:09:44 – Building a business that works and continues to grow
Website: https://carmensbest.com/
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