68% of Google searches now end without a single click. When someone searches for a therapist, most of the time they never reach a website at all.
That's a problem if your practice depends on being found online. You can have a beautiful, well-written site and still get skipped, because people are getting their answers before they ever click.
The way people search for a therapist has changed fast. AI summaries now sit at the top of Google, and more people are skipping search altogether and asking ChatGPT for a name. Your future clients are forming opinions about you before they land on your site.
In this episode I break down what's happening with AI search, why it hits therapy practices harder than most local businesses, and what it takes to make your website one that AI can read and recommend.
If you've wondered whether your site is ready for how people search in 2026, this one's for you.
Key Takeaways:
68% of Google searches end without a click (SparkToro, June 2026)
45% used AI to find a local business last year, up from 6% (BrightLocal, 2026)
AI Overviews on 92% of informational local searches
Most therapy sites bury the facts AI needs
AI-ready: plain facts up top, answer-style content, current GBP, schema, specific copy
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