If AI feels overwhelming, ethically murky, or like one more thing you don't have time to figure out, well, you're not alone.
Most therapists we talk to land somewhere between "nervous" and "fully avoiding it."
But AI isn't going away. And the therapists who learn to use it well are going to have a real advantage when it comes to marketing their practices.
In this episode, Daniel sits down with Dr. Carolyn Solo, PhD, LCSW, for an honest, behind-the-scenes look at exactly how she uses AI in her business every single week.
From writing blog posts and social media captions to optimizing her website, building courses, and creating freebies for her email list, Carolyn walks through the real workflows that have saved her hours of time.
Carolyn is an EMDRIA-approved consultant, the founder of Integritas Wellness and Recovery in Vermont, and the host of the Future Template Parent podcast.
She'll be the first to tell you she was skeptical of AI for a long time. But over the past year, she's built a thoughtful, ethical workflow that helps her show up across more platforms, without losing the voice that makes her work feel like hers.
If you've been hesitant to dip your toes in, this episode is your permission slip.
Other Key Takeaways:
- Why blogging isn't dead, and how 8 to 10 strong posts can carry your SEO
- How to use AI to repurpose one piece of content across blogs, social, and email
- Why a website alone isn't enough anymore for a premium-fee practice
- How in-person therapy is becoming a real asset again in the age of AI
- Why niching down matters more now than ever before
- How Carolyn used Claude to optimize a 12-hour video course and tighten it up without losing value
- A simple way to use AI to plan webinars and trim your slide decks
- Why your "marketing ecosystem" matters,and how AI cuts the blank-page overwhelm that stops most therapists from posting consistently
Links mentioned in this episode:
Our Sponsors:
Alma simplifies access to high-quality, affordable mental health care by giving providers the tools to build thriving in-network practices. Learn more at helloalma.com/elevation.
Zanda gives practitioners simple, secure tools that reduce admin and strengthen operations. Start your free trial at zandahealth.com.
