322: BTS of an evergreen funnel launch from scratch

In this episode, I share the behind-the-scenes journey of launching my new evergreen course, Welcome to Adulting, which aims to equip teenagers with essential life skills.

I discuss the challenges I faced during the seven-week creation process and the importance of marketing strategies, including the use of video sales letters and Deadline Funnel for urgency.

If you've thought about running a low cost evergreen funnel or you already do and want to refine it, this episode is for you. 

Episode Resources:  

Her Empire Builder Waitlist: https://www.herempirebuilder.com/join

Join the free coaching week with Tina: https://www.herempirebuilder.com/tinaweek

Instagram: https://www.instagram.com/tina_tower/

Deadline Funnel Software: https://www.deadlinefunnel.com/?via=tina-tower

Check out Welcome To Adulting: https://www.welcometoadulting.co/

Key moments:

00:00 Introduction to Her Empire Builder 

02:08 Focus on Low-Cost Offers

03:53 Inspiration Behind Adulting Course 

07:56 Creating the Course

09:43 Filming Challenges

11:44 Target Audience Differences

14:50 Initial Launch Experience

23:36 Sales Goals and Progress