James and Jimmy sit down with Nimmer Ahmad of Valacari Cigars. Valacari Cigars is celebrating their 10th year in the cigar industry in 2026 and James asks Nimmer about it. Nimmer discusses some of the changes the brand has gone through, what it takes to make it in the industry, and some of the ongoing trends. Nimmer discloses what he believes is his biggest regret in the last 10yrs, as well as his "obligation" to be a mentor to new brands coming into the industry. We also discuss the Decimus, the limited annual release celebrating Valacari's 10ys in the industry.
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