"When you are constantly thinking in scarcity because you're broke... you don't put enough value on yourself, on your time. You will undercharge, you will always look for ways to stretch yourself too thin. And you can also say yes to the wrong customers, too."
We sit down with entrepreneur and BE School founder Zoe Smith.
Zoe Smith is the founder of BE School, a specialized Business English institution that scales corporate communication via an international team of over 50 educators.
A veteran language coach who designs high-touch corporate environments and personally guides Fortune 500 executives, she recently launched The BE Hub: an interactive sister platform providing editable, real-world target curricula directly to language teachers worldwide
In this episode, we discuss:
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How helping build a 50-location Canadian childcare ecosystem proved that corporate clients will gladly pay premium fees for high-value operations.
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Why failing to separate your personal pockets from business capital keeps you acting like an employee.
- How having a newborn and a new business fueled a "failure is not an option" mentality
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How eliminating regular month-to-month invoicing in favour of non-refundable upfront class packages entirely deletes the administrative stress of chasing money.
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What managing C-suite executives reveals about regulating your own internal nervous system against minor operational fires.
- The necessity of duplicating yourself for your business to really take off
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The braveness required to shut down classes with CEOs when invoices weren't getting paid.
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Launching a sister company - BE Hub - without sinking tens of thousands of dollars into technical development overhead.
*Prefer video? Watch the episode on YouTube.
FOR MORE FROM ZOE SMITH:
1. Connect on LinkedIn
2. Visit the BE School
3. Visit the BE Hub
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