This is the first episode of a new Advisers Assemble segment. We send people a link and ask them what really winds them up about websites, and what they love. Personal branding coach Bob Gentle goes first, and Alex and Stephanie talk through his answers.
Bob's pet hate is "get in touch" as a call to action. You'd never invite someone to a barbecue by saying "I would like you to come to my barbecue". You'd tell them it's going to be great fun, low-key, and full of people they'll like. High value, low threat. He says your website invitations should work the same way.
What we cover: • Why "get in touch" undersells the one thing you want visitors to do, and what we've seen when we test it against something more specific. • Why "book an appointment" or "book your fact find" can put people off. Lots of enquirers just have a few questions and don't want to give up their time yet. • Get a short, early conversation going. Show interest in the person and they stop looking at other advisers. • Bob's surprising like: people who openly say they're using AI. "Hi, this is Jimmy's AI assistant" got him to reply. • Why uncertainty kills more deals than anything else. Not knowing if you're talking to a person or a bot feels worse than knowing it's AI. • Being honest about using AI removes the stigma and builds trust straight away.
If you want more enquiries, stop asking visitors to get in touch and start inviting them to something they'd actually want.
Find Bob Gentle: Website: https://www.amplifyme.agency/ LinkedIn: https://www.linkedin.com/in/bobgentle/ Roadmap: https://www.amplifyme.agency/roadmap Podcast, Building Your LeaderBrand: https://podcasts.apple.com/gb/podcast/building-your-leaderbrand-personal-branding-digital/id1439009077
Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.
Podden och tillhörande omslagsbild på den här sidan tillhör
Alex Curtis. Innehållet i podden är skapat av Alex Curtis och inte av,
eller tillsammans med, Poddtoppen.
