Alex and Stephanie dig into the enquiries mortgage and protection advisers are getting from ChatGPT. Most of them arrive through the homepage, yet they're niche enquiries (CIS, doctors, visas) where the AI has read a specialist page and then sent the person to the brand.

Key takeaways:

  • Your niche pages may be working harder than your stats show. AI reads them, then links to your homepage.
  • ChatGPT enquiries are around six times longer and four times more likely to sound ready to go: offer accepted, deposit ready, DIP needed.
  • People copy and paste a message ChatGPT wrote for them, so make sure your form has a message box.
  • AI visibility tools ask made-up prompts. Rand Fishkin found AI gave the same list of brands less than 1% of the time.
  • There's no Search Console for ChatGPT and no mortgage ads on it yet, so you have to earn these leads with in-depth content.

Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

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