Most podiatrists assume they're easy to find online, but are they really? In this episode, I sit down with my good friend and co-host of the Podiatry Marketing Podcast, Dr Jim McDannald, to discuss the Practice Visibility Scorecard, a free tool designed to show podiatrists how visible their clinic actually is online.
We explain why searching for your own clinic on your own computer can give you a misleading picture, how Google's personalised search results work, and why your rankings may be completely different just a few streets away.
Jim also shares how the scorecard analyses local search visibility, compares your clinic with nearby competitors, identifies growth opportunities, and highlights surrounding demographics that could influence your future marketing decisions.
Whether you're planning to grow your current practice, open a satellite clinic, or simply want to understand where your next patients are coming from, this episode will give you practical insights you can apply immediately.
If you want to make more money from your podiatry business, work fewer hours, and have more time off with your family, please visit my website at tysonfranklin.com to learn how I can help you make this a reality. Otherwise, feel free to email me any questions you may have about your business at tf@tysonfranklin.com.
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