Why do so many podiatrists hesitate to increase their fees, even when they know they provide exceptional care?
In this solo episode, Tyson Franklin explores one of the biggest pricing myths in podiatry: the belief that charging appropriately will damage referral relationships with doctors and other health professionals.
Drawing on a real conversation with a former patient, Tyson explains why undercharging has very little to do with money and everything to do with seeking approval. He discusses the hidden costs of pricing too low, how fear of judgement influences business decisions, and why the best referrers care far more about patient outcomes than your fee schedule.
If you've ever questioned your pricing or worried about what others might think if you charged more, this episode will challenge your thinking and encourage you to value your expertise with confidence.
In this episode, you'll discover:
• Why fear of judgement influences pricing decisions
• What professional referrers actually care about
• The hidden costs of chronic undercharging
• Why patients associate value with confidence, not low prices
• How to price your services based on value instead of approval
Additional Show Notes are available on the Podiatry Legends Podcast website.
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Do you want to make more money in podiatry?
If you want to make more money from your podiatry business and have more time off with your family, please visit my website at tysonfranklin.com to learn how I can help you make this a reality. Otherwise, feel free to email me any questions you may have about your business at tf@tysonfranklin.com.
