What happens when a self-described average kid walks into a room full of high performers and refuses to get left behind?
Chris Thomson sits down with Matt Celeste, a fourth-year University of New Brunswick student who joined Student Works knowing no one and got two leads in his first three hours of marketing.
They dig into the mindset shift Matt calls an ego death, the leverage move that let him focus almost entirely on sales, and the Facebook ad system that booked nearly $300,000. In two seasons he went from roughly $196,000 to $433,000, all while in full-time school.
If you have ever wondered whether you can figure entrepreneurship out with no head start, this one is your proof. Listen now.
Timestamped Highlights
02:38 – The “normal average kid” from a town of 8,000 who was sure he had life figured out
03:54 – The med-school path Matt was headed down before Student Works
04:39 – Two leads in three hours: the shaky first session that nearly shook his confidence
05:12 – The moment watching Caleb close deals made the business feel real
11:11 – The “ego death” that reset how Matt saw his own ceiling
12:07 – How Matt doubled his business to $433K by changing where he spent his time
13:19 – The ad-spend jump from $3K to $30K that booked nearly $300K
22:48 – Why Matt's eyeing a house down payment while most peers sit in $50K of debt
24:29 – The one piece of advice Matt gives anyone thinking about entrepreneurship
About the Guest
Matt Celeste is a fourth-year student at the University of New Brunswick in Fredericton and a two-year operator with the Student Works Management Program, running window cleaning and interlock restoration. Discovered on campus with no prior ties to the business, he was named the program’s top rookie and went on to double his business from roughly $196,000 to $433,000 in his second season, finishing as the fifth-highest returning operator in the program. Known for his level head, dependability, and competitive edge, Matt is now focused on developing leaders on his team as he targets $600,000 next year.
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