What turns a casual customer into a lifelong supporter of your business?
In this solo episode of The Business of Thinking Big, Lianne Kim shares the strategies that helped her build a thriving community over the last 12 years — one fueled largely by word-of-mouth marketing, loyal members, and genuine connection.
Lianne breaks down what it really means to create “raving fans” and why customer loyalty goes far beyond making a single sale. From repeat buyers and glowing testimonials to referrals and long-term community relationships, she explains the key behaviors that help businesses grow sustainably.
She also shares the three things every business owner should focus on if they want clients to stay, succeed, and spread the word:
- Making people feel special
- Making people feel supported
- Making people feel successful
Whether you run a coaching business, membership, service-based company, or online brand, this episode offers simple but powerful ways to deepen customer loyalty and create an experience people can’t stop talking about.
Timestamps:
00:00 – Building a community of raving fans
02:00 – What makes someone a true raving fan
04:00 – The four R’s of customer loyalty
08:00 – Why repeat customers matter more than new leads
10:00 – Making customers feel special from day one
12:00 – Personal touches that create lasting loyalty
14:00 – How community creates support and connection
16:00 – The power of accountability and networking
18:00 – Why celebrating wins builds momentum
20:00 – Helping clients feel successful
21:00 – Ignoring haters and staying focused
22:00 – Handling difficult community members
24:00 – Why building with a team matters
26:00 – Final thoughts on creating loyal customers
Links mentioned:
Connect with me:
Facebook: https://www.facebook.com/liannekimcoach
Instagram: @liannekimcoach
Join the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com
Instagram: @mamasandco
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Connect with me:
Facebook: https://www.facebook.com/liannekimcoach
Instagram: @liannekimcoach
Join the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com
Instagram: @mamasandco
Podcasting support:
https://theultimatecreative.com
