Jocko Willink’s story reads like an adventure novel that takes us from the serene landscapes of a small New England town into Navy SEAL training, the Iraq War battlegrounds, and a multifaceted civilian life of entrepreneurship and leadership consulting. “I always wanted to be a commando of some kind as soon as I realized that you could actually get paid to carry a machine gun,” he says.
Joining the Navy out of high school and going through the notoriously demanding BUD/S training, Jocko spent most of the next two decades on active duty as a SEAL, platoon commander, and then a task unit commander in his final deployment. Jocko took on the role of the officer in charge of all of the advanced training for the West Coast SEAL teams. His discipline and extreme personal ownership defined him not just as a soldier but as a leader among leaders.
Things are about to get real as I’m hunkered down in a small, dark bunker-style room blacked out with soundproofed walls. There’s a spotlight overhead, like a scene from a movie when someone is being interrogated. I’m sitting at a table filled with an assortment of large machetes and hunting knives.
This is Jocko’s San Diego podcast studio nestled in Victory MMA and Fitness. We talked in depth about his origin story and keen ability to spot, start, and invest in great business opportunities.
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