Here's What You Don't Understand About Strategy | Seth Godin

Seth told me, "It doesn’t matter how fast you’re going if you’re headed in the wrong direction." He's right. 

Here’s my attempt to create a hierarchy for this idea:

1. Strategy = This is your approach, given all the factors, systems, games, players, and environments. It’s about who, how, and why.

2. Objectives = To-do items or steps on the path to help you achieve the goal. It’s about how you’re going to get there.

3. Tactics = The actions or individual steps for accomplishing the objectives. It’s about what you’re going to do.

“A goal might be part of strategy, but strategy is not a goal,” Seth explains. “Strategy is a goal along with a sketch that becomes a plan.” 

Unlike a rigid plan, the strategy must allow for flexibility. It should act more like a compass than a fixed map, providing a directionally correct route to success rather than insisting on a singular path. 

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