Fixing Affiliate Tracking and Fraud: SATHI Founder Yash Chavan

Yash Chavan is the founder and CEO of SARAL and SATHI. SARAL has helped 200+ DTC brands including Grüns, Spacegoods, and Slumberkins generate over $59M in influencer-driven revenue. 

SATHI is his team's newest product: a Shopify-only affiliate platform built around two breakthroughs: cookieless tracking and multi-touch attribution. 

Yash is running every SATHI demo personally for a limited time exclusively for Honest Ecommerce listeners. Book your slot by visiting mysathi.io/demo and let them know we sent you.

In This Conversation We Discuss: 

• [00:00] Intro
• [02:31] Stumbling Into a New Ecommerce Venture
• [05:34] Sunsetting a Brand to Focus on a New One
• [07:05] Learning User Needs Through Manual Work
• [08:54] Matching The Products to Customer Needs 
• [10:30] Paying for Actual Sales Instead of Ad Clicks 
• [13:03] Callouts
• [13:10] Doing The Actual Work To See Business Results
• [16:10] Prioritizing Active Partners Over Volume 
• [19:30] Setting Margins for Marketing Expenses
• [21:37] Targeting Smaller Partners For Better Deals

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Marketing Platform for Affiliate Brands mysathi.io
• Influencer Marketing Platform getsaral.com/
• Follow Yash Chavan linkedin.com/in/yctheman

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