Entrepreneurs building product brands are often pulled between "product" - the actual things they're developing - and "brand" - the soul and story behind what they're doing.
Spoiler alert! Building great products is a key foundational element of a successful product brand. But how do the best brands do it in a way thatconnects backto their soul and story? In this episode I dig into the product development framework used by some of the best brands in the world, and how it connects product and brand together.
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