Building a Highly Profitable Brand Around Your Passion Area

Max talks with YouTuber Matt Loberstein of Zero to Brand, who built a multi-million dollar business on Amazon. Many entrepreneurs would have taken those profits and developed a supplements or skin care brand, but Matt had another idea. He'd build a business so exciting that it wouldn't feel like work - one focused on his passion for Porsche's. Listen in to see what happens when you build to serve others who geek out on the same thing you do.