Talking Marketing
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Season 2 Ep 2 - From Users to Advocates: The Art of Community Strategy

Talking Marketing
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Welcome back to Talking Marketing! This is Season 2, Ep 2, From Users to Advocates: The Art of Community Strategy.

Everyone says they're building community. Almost nobody knows what that actually means. Meghan Arnold does. She's spent 20 years doing it — for a transit system, a global design conference, a beloved font brand, and thousands of Adobe creatives across North America.

In this episode we talk about:

  • The real difference between a community and an audience with a logo
  • What managing communications for 42 million transit riders taught her about human connection
  • How to hold a community's trust through a rebrand they didn't ask for
  • What almost broke a major design conference that the audience never knew about
  • What people are really looking for when they walk into a room you've built

This one's for anyone who's ever used the word "community" in a deck and wondered if they actually meant it.

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