Welcome back to Talking Marketing. This is season 2, episode 1.
In a hyper-crowded market, generic campaigns are white noise. If you want to win enterprise-level accounts, you have to treat them like a market of one. On this episode, I am joined by award-winning marketing executive and strategist Sloan Newman to discuss his brand new book, "The Relationship Revolution: Mastering 1:1 Account-Based Management."
Sloan breaks down exactly how to move away from rigid dashboards and transition toward human-centered, high-impact engagement that secures multi-million dollar pipelines.
What we cover:
💡 The "CMO of your accounts" mindset shift.
💡 How to balance intense 1:1 personalization with the corporate demand to scale.
💡 The leading indicators that actually prove ABM velocity during long sales cycles.
💡 Real mistakes to avoid when deploying your first strategic ABM playbook.
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