Frank Greeff joins James Smith fresh off a $180 million exit for a raw conversation about tax, talent and why the game never really ends. Frank breaks down the $6.2M tax bill from selling his last business, the proposed Australian capital gains changes that would have doubled it, and why, hand on heart, he isn't sure he'd have started his last company if those rules had existed first.
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Chapters:
00:00 The $6.2M Tax Bill
03:05 Australia's Proposed Capital Gains Changes
04:19 How Indexation Doubles the Tax to $12M
05:31 "Show Me the Incentive, I'll Show You the Outcome"
06:53 Capital Gains Isn't Income Tax
07:39 The Trickle-Down Effect of Building Businesses
08:55 Gaming the System & the "Nurses and Teachers" Trap
11:13 Killing the Entrepreneurial Spirit
12:44 Why the Rich Leave: Dubai & $1.5M a Year
14:46 The UK £100k Tax Trap
15:50 Becoming a Reddit Hit Piece
16:43 Three of His Network Have Already Left
18:51 New Zealand: No Capital Gains Tax
20:05 Why Australia Is an Entrepreneur's Dream
20:56 Hostels, Sleepwalking Lies & the Woolworths Confession
22:44 How Hard It Is for Brits to Stay in Australia
24:31 Locked Out in the Pandemic
25:50 The "Plane That Couldn't Land"
28:38 Dinner With Tony Abbott & Chris Williamson
31:06 Payroll Tax: The "Temporary" 1950s Tax
31:57 Daniel Priestley & the Lifestyle Business
32:44 The Dinner Bill Analogy: When the Rich Leave
34:31 What Kinso Actually Does
36:29 Filtering Spam & Rebuilding Context
38:39 Fundraising Stories: The Dubai Deck
40:05 Why WhatsApp Is King
41:05 Inside Kinso's Beta & Manual Onboarding
42:53 The Netflix Content Strategy (11.9M Views)
44:48 Thinking Like a Media Company
45:53 The Character Arbitrage
47:56 15 Reels a Day & Trial Reels
49:41 Instagram Edits & the Sauna Guy
50:36 The Nicotine Pouch Trick Shot Ad
51:59 Trying Neutonic on Camera
53:56 TikTok Shop: 45,000 UK Sales
55:56 The Fake "Caught Cheating" Reels Model
57:24 Retail Blows His Mind
58:12 Rate of Sale & the Language of Retail
01:00:43 Business as a Coping Mechanism
01:02:16 Money as a Byproduct of the Game
01:03:35 Relief, Not Happiness, When You Hit Goals
01:04:44 The Pregnancy Analogy & a Live Negotiation
01:07:30 Do You Ever Get Bored?
01:08:20 The Post-Sale Support Group Dinner
01:10:49 Buying the RS6 & Feeling Nothing
01:11:49 What Necker Island Was Really Like
01:13:22 Losing the Ability to Enjoy Things
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