Rebecca Oliver-Mooney joins James Smith for a conversation that starts with a left-handed can and ends up somewhere far more uncomfortable. Founder of the Raising The Glass network and a drinks industry buyer who has sat on the other side of the table from hundreds of challenger brands, Rebecca explains why most founders put half their message where the shelf will hide it, why GLP-1s are about to reshape what food and drink gets made, and why menopause is the category nobody has been willing to build for yet.
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She explains:
◼️ Why retailers cover the bottom half of your packaging, and what belongs up top
◼️ What GLP-1s actually do to appetite, and why the shame is the bigger problem
◼️ Why menopause is the next outcome-led category in food and drink
Chapters:
00:00 Intro
01:26 The Left-Handed Can
03:07 Why Retailers Hide Half Your Packaging
03:42 Ingredients vs Benefits On Pack
04:43 The Conversation About Hiding The Eye
06:19 What Raising The Glass Actually Is
07:55 Was I Being Hypersensitive?
08:44 The Free Mentoring Platform
10:16 Do Men Really Interrupt More?
11:53 Two Women Founders Getting On Shelf
14:18 Toy Trucks And Gendered Play
17:29 Changing Your Political Stance
18:16 Algorithms And Echo Chambers
19:50 Women Coming Into Neutonic
21:26 Electrolytes And The Salt Brands
23:50 GLP-1s: The Real Conversation
24:38 Do You Still Eat On GLP-1s?
28:07 The Shame Around The Medication
30:36 Never Being Hungry Again
32:13 Two Extreme Views On Telling People
36:08 GLP-1s Compared To Insulin
39:20 When Only One Of You Can Afford It
40:53 Wealth, Connections And Starting Again
46:25 Are Men More Driven To Seek Status?
47:59 The Iceberg Model
48:48 Imposter Syndrome
51:11 Raising Investment
53:33 This Candidate Is Probably Going To Be A Man
55:58 Equality vs Equity
58:25 The Employee Who Was Caring For His Mum
59:08 HRT And Dr Louise Newson
01:01:30 Menopause Behind Closed Doors
01:03:32 Anabolic Steroids And Crashed Estrogen
01:04:43 Nothing Is Explained At School
01:06:21 Menopause As The Next Category
01:10:20 Calm, Energy And What Sells
01:15:08 How Buyers Actually Pick Products
01:18:18 The Category Diamond
01:19:06 Smoke And Mirrors For Challenger Brands
01:21:29 Find Your Tribe
01:23:01 You Deserve To Be In The Room
01:25:13 Fake It Till You Make It: The Power Pose
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