In this week’s episode, we’re chatting about finding your voice and sounding authentic in the AI era. Specifically, are Large Language Models (LLMs) like ChatGPT and Claude really making it easier to produce written content, or are they generating a whole new set of issues for businesses to navigate?
As well as explaining why a unique brand voice is so important, we discuss the challenges LLMs are creating online, from the homogenisation of language to a complete loss of confidence in our own writing ability. Finally, we share tips and strategies to help you find your voice and use it consistently without relying on AI.
How are LLMs like ChatGPT and Claude impacting how you feel about writing copy and creating content for your business? Join us on Substack to share your thoughts. We’d love to hear from you!
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