Natalie Wills is the Global Director of Marketing at Zalando and a fellow advocate for the power of social media for good.
In this episode, we discuss:
- The importance of authenticity online - Why we are all influencers - What we can learn from the way young people use social media - The importance of leading with your values - Zalando’s approach of casting diversity of influencer talent and talent whose values resonate with their own - The way social media is driving transparency in the real world
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