Jodie Minto started her fashion brand at weekend market stalls with a glass fishbowl, handwritten slips of paper, and a monthly caftan giveaway. By the time she launched her website, she already had hundreds of email subscribers waiting. On day one, she made sales.
She scaled that brand to $1 million a year in revenue over ten years, then sold it - and has spent the years since coaching hundreds of ecommerce founders across all different product categories. She's seen what works, what doesn't, and the nuances that make one tactic land brilliantly for one brand and completely miss for another.
What I really wanted to dig into with her was the full picture: how lead gen actually works, how email and paid ads need to work together, what product pages are getting wrong, and something that genuinely surprised me - the cultural differences in how SMS and WhatsApp are used for marketing around the world.
Her line that stuck with me most: the fortune is in the follow up. You can get someone to sign up, but if you never actually send them anything, none of the work getting them there mattered at all.
✨ In this episode, you'll learn:
How Jodie built her first email list with a fishbowl and handwritten slips - and why it worked
The lead gen formats she tested over ten years: giveaways, spin the wheel, discount codes, and what actually converted best
Why a travel voucher giveaway brought in all the wrong subscribers - and what that teaches you about list quality
The most common email mistake she sees when auditing a new client's account
How paid ads and email need to work together - and why relying on ads alone leaves money on the table
The Klaviyo and Meta integration that lets you retarget your email subscribers with ads
What product pages are almost always missing - and why it's quietly killing conversions
The marketing mix she recommends for most ecommerce brands and why all three channels have to show up
How SMS marketing is perceived very differently in Australia vs. the US - and what WhatsApp has to do with it
The fortune is in the follow up. Getting someone to sign up is only half the job.
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